Communications & Brand Engagement

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Videos

OSP has a passion for, and successful track record of, producing slick videos with strong narratives. Video is a vibrant and critical element to bolster communications programs, engage audiences, heighten marketing efforts and tell stories. OSP's video production portfolio includes a comprehensive collection that speaks to various audiences and reflects different styles. In each video OSP produces, the team develops a narrative that strengthens the story and humanizes the message to resonate and connect with the viewer. 

The OSP production reel includes TV spots, testimonials, internal communication initiatives, promotional corporate capsules, product beauty shots, made-for-social media and more. In each case, OSP leads the production from conceptualization through the final cut. 

Brief Case Study: 

LL Flooring, formerly Lumber Liquidators
LL Flooring challenged OSP to document the beauty of their hardwood flooring with real stories. OSP used video evidence overlaid with a customer testimonial format to best showcase the story and products.
Link: Lumber Liquidators Customer Testimonial

Surly Brewing Co.
For Surly Brewing Co., video gave the trailblazing brewery another platform to showcase its partnerships. OSP led the production of a long-form video to document Surly's collaboration beer project with popular Twin Cities hip-hop collective Doomtree. OSP also spotlighted another Surly partnership story by profiling the connection between Surly's Coffee Bender beer and a local coffee shop.
Link: Surly + Doomtree Partnership

Saint Paul Downtown Alliance
In 2021, OSP tackled the great task of the #WelcomeBackStPL campaign: hosting or promoting almost 350 events and fully producing and sharing more than 40 videos onto the Downtown Alliance’s social pages and with key stakeholders, while also building and managing the social media program. These videos captured the beauty of “StPL” by showcasing events, highlighting businesses, and sharing Saint Paulite’s stories.
Link: Saint Paul Downtown Alliance 2021 Reel