Media Relations
Our media relations philosophy is led by a research-driven strategy that builds relationships with media. We take time to learn what a journalist wants and build careful pitches accordingly. We consider journalists more like colleagues. This analysis – taken in tandem with customer demographic research – helps us focus and better tie our PR program to business objectives.
OSP also views social media as a part of the regular media mix. Depending on the pitch, a blogger can wield more influence than a traditional journalist. Our approach to media relations transcends industries. The system is the same whether pitching to a consumer TV show or a niche trade journal.
Brief Case Study:
Electric Fetus
OSP helps Electric Fetus stay in the spotlight locally – which has often translated into inclusion in national "best of" lists and coverage by national music media. OSP works with The Fetus to create a steady drumbeat of events and activity to insure the brand is never far from the spotlight. This helps keep the store on national media's radar.
LL Flooring, formerly Lumber Liquidators
Through OSP’s hefty list of media contacts and reporter go-to’s, we’ve been able to secure some incredible segments for a longtime client of ours, LL Flooring. OSP has pitched expertise and a variety of LL’s products to land their mention in publications like Good Housekeeping, House Beautiful, The Washington Post, Architectural Digest, and many more.
Northern Tool + Equipment
We find the sunshine in the rain. OSP continuously monitors trends and culture moments, but we also keep an eye on the forecast. Tapping into upcoming weather trends, we have been able to pitch Northern Tool’s key weather-related products to land TV and online segments that help local viewers prepare and recover from storms and other weather-related happenings.